Overview
Intent Engine ("we," "our," or "us"), operated by iDea Creative Marketing, is committed to protecting the privacy of every individual who interacts with our website, services, and marketing systems. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit intentengine.org or engage with our services.
By using our website or submitting your information through any form on this site, you agree to the practices described in this policy. If you do not agree, please do not use our website or services.
We collect information you provide to us, we use it to deliver and improve our services, we do not sell your data to third parties, and you have the right to request deletion or correction of your information at any time. Contact us at [email protected] with any privacy concerns.
Information We Collect
We collect information in several ways depending on how you interact with us:
Information You Provide Directly
Information Collected Automatically
How We Use It
We use the information we collect for the following purposes:
| Purpose | Details | Legal Basis |
|---|---|---|
| Service Delivery | Running your ad campaigns, managing your CRM, operating call center operations on your behalf. | Contract |
| Lead Follow-Up | Contacting you after form submission to confirm your strategy call booking. | Legitimate Interest |
| Marketing | Sending emails, SMS messages, or ads about our services to prospects who have opted in. | Consent |
| Analytics | Understanding how visitors use our website to improve content and conversion rates. | Legitimate Interest |
| Legal Compliance | Meeting obligations under applicable laws, regulations, or court orders. | Legal Obligation |
| Fraud Prevention | Detecting and preventing fraudulent activity or abuse of our systems. | Legitimate Interest |
Sharing & Disclosure
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information only in the following limited circumstances:
Important: We never sell your personal data. Any third parties we engage are processors acting on our behalf, not independent data controllers using your information for their own purposes.
Cookies & Tracking
Our website uses cookies and similar tracking technologies to improve your experience, measure performance, and serve relevant advertising. Here is a breakdown of what we use:
| Cookie Type | Purpose | Provider |
|---|---|---|
| Essential | Required for the website to function. Cannot be disabled. | Intent Engine |
| Analytics | Track page views, session duration, traffic sources, and user behavior. | Google Analytics |
| Advertising | Retarget visitors with ads on Google and Meta platforms. | Google Ads, Meta Pixel |
| CRM / Forms | Track form submissions and lead source attribution. | GoHighLevel |
| Performance | Monitor site speed, error rates, and technical performance. | Various |
You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website. To opt out of Google Analytics tracking, visit tools.google.com/dlpage/gaoptout. To manage Meta ad preferences, visit facebook.com/ads/preferences.
Your Rights
Depending on your location, you may have the following rights regarding your personal data. We honor all valid requests within 30 days:
Email us at [email protected] with the subject line "Privacy Request" and describe your request. We will respond within 30 days. We may need to verify your identity before processing the request.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.
| Data Type | Retention Period |
|---|---|
| Lead / Prospect Data | 24 months from last interaction, then deleted or anonymized |
| Active Client Data | Duration of contract plus 3 years for legal compliance |
| Call Recordings | 90 days unless flagged for compliance review |
| Analytics Data | 26 months (Google Analytics default) |
| Financial / Billing Records | 7 years per US tax and accounting requirements |
| Email Correspondence | 3 years from last interaction |
After the applicable retention period, we securely delete or anonymize your data so it can no longer be associated with you.
Security
We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include:
Despite our efforts, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but commit to taking every reasonable step to protect your data.
Third-Party Links
Our website may contain links to third-party websites, platforms, or services that are not operated by us. These include but are not limited to Google, Meta/Facebook, Instagram, and GoHighLevel.
We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites. We strongly advise you to review the privacy policy of every site you visit. Clicking a link to a third-party site is done at your own risk.
Children's Privacy
Our services are directed exclusively at business owners and marketing professionals. We do not knowingly collect personal information from individuals under the age of 18.
If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately at [email protected]. We will take prompt steps to delete that information from our systems.
If we discover that we have collected personal data from a child under 18 without parental consent, we will delete that information immediately.
Policy Changes
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:
Your continued use of our website or services after any changes to this policy constitutes your acceptance of the revised terms. We encourage you to review this page periodically to stay informed.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to us through any of the following channels. We are committed to responding within 2 business days.